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Creating Value Adding Content That Converts

Content is king – always has been, always will be. But not all content is created equal, obviously … There are trends within content that converts and content that’s just doesn’t. Over the years I have...

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How to use instagram for business

Using Instagram for business is a great way to engage with your audience and generate new leads. Instagram allows you to promote your stories in a visual way. Let’s look at some of the key things you...

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5 Reasons Your Website Is Loosing You Customers

So you’ve spent loads of money with a development agency building you a new website. Great, but now what?! The reality is that Google is not suddenly going to send you loads of traffic. And failing to...

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Apple Watch Flop And The Lessons Learnt

Lately, you might have seen a number of blogs talking about the Apple Watch Flop. Sales of the Apple Watch have fallen around 90% since April, according to Slice Intelligence. Blame has been placed on...

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What is Tumblr?

So what is Tumblr, and how can you utilise this social platform to grow your business? Yesterday we attended a seminar put on by the NZ Marketing Association with speaker Max Sebela, Director of Brand...

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Creating a Social Media Marketing Strategy: where to start?

So your business is doing just fine without any social media marketing strategy? Why do you need Facebook, Instagram, Twitter, Pinterest? Which social media channels are right for your business? How do...

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Social Media Management, and outsourcing it

For most businesses, social media management can be fickle and time-consuming. We see many businesses struggle with managing their social channels. They’re not sure what they should be doing or who in...

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Influencer Marketing in 2017 for Small Businesses

Influencer marketing came onto the scene in a big way in 2016 and is evolving rapidly. Here are our thoughts on the direction of influencer marketing, what has worked for us and how your small business...

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Increase your Instagram Followers with a Beautiful Instagram Theme

We already know Instagram is a fantastic way to get your product seen and to build a strong following of customers who can relate to your brand. It’s also a great way to interact with your customers...

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How to create a customer-centric business

Over the past five years, I’ve talked to an estimated 80+ startups through mentoring, running events, and being immersed in the startup world both here in NZ and in Singapore. I’ve seen good teams with...

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